Reaching Every Community with Accessible Health.

Renie Design executed the Prevention at Home: My Test My Way campaign for George Washington University, funded by a $25M CMS grant. This impactful initiative showcased 15 diverse models representing various ages, genders, and sexual orientations, ensuring inclusivity and resonance within the community. The campaign included brand development, consumer research, and the creation of a comprehensive suite of multi-channel marketing materials—spanning outdoor, transit, social media, and print—along with a dedicated website and the interface for the "CARE" tool mobile application. Our work successfully raised awareness about home HIV testing and preventive health measures, providing accessible resources in both English and Spanish.