Our team executed the Prevention at Home: My Test My Way campaign for George Washington University, funded by a CMS grant. This initiative showcased 15 diverse models representing various ages, genders, and sexual orientations. It involved brand development, consumer research, and the creation of multi-channel marketing materials, including outdoor, transit, social media, and print collateral. We also designed the website and interface for the "CARE" tool mobile application. The campaign successfully raised awareness about home HIV testing and preventive health measures while providing accessible materials in both English and Spanish.